Digital Marketing Specialist

Qualifications:

• Should know about social media optimization
• Should have experience in inbound and outbound calls

Job Descriptions

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company’s owned media, including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing on various digital platforms
• Manage social media marketing campaigns
• Manage SEO campaigns
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team.
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• SEO-friendly content writer
• Write clear marketing copy to promote our services
• Prepare well-structured drafts using Content Management Systems
• Perform proofreading and editing blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Use SEO guidelines to increase web traffic
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content as needed
• Evaluate analytics to adjust content as needed
• Conduct in-depth research on industry-related topics to develop original content.
• Develop content for blogs, articles, product descriptions, social media, and the company website
• Edit and refine existing content to improve readability
• Create compelling headlines and body copy that will capture the attention of the target audience
• Utilize the industry best practices and familiarity with the organization's mission to inspire ideas and content
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Communicate and cooperate with web publishers
• Ensure timely delivery of all materials