Digital Marketing Specialist

We are searching for a talented Digital Marketing Specialist to join our team. Who will be responsible for growing revenue through digital media through Content writing and executing marketing campaigns.

Qualifications:

  • Experience with SEO and SEM Strong written, verbal and marketing skills
  • Should be a SEO friendly content writer
  • Educational qualification: Bachelor's degree or equivalent
  • Minimum 1-2 years of experience required.

Responsibilities

  • Assist the team in the development of the overall digital marketing strategy
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
  • Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
  • Manage social media marketing campaigns
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Write clear marketing copy to promote our services
  • Prepare well-structured drafts using Content Management Systems
  • Coordinate with marketing and design teams to illustrate articles
  • Ensure all-around consistency (style, fonts, images and tone)
  • Update website content as needed
  • Evaluate analytics to adjust content as needed
  • Conduct in-depth research on industry-related topics in order to develop original content.
  • Develop content for blogs, articles, product descriptions, social media, and the company website
  • Edit and polish existing content to improve readability
  • Create compelling headlines and body copy that will capture the attention of the target audience
  • Utilize the industry best practices and familiarity with the organization's mission to inspire ideas and content
  • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
  • Communicate and cooperate with web publishers
  • Ensure timely delivery of all materials